Six Weeks Lead Time. Conference & Awards.
A Soap Box Derby.
Case Study 02
Automotive. A Brand Journey.
United and Connected
Athens to the UK to Switzerland: 4 days, one connected journey across the automotive brand’s industry’s heritage and its future.
Automotive
240
Athens, UK,
Switzerland
4
dayS
The Brief
A global automotive client wanted to bring people together across markets, not for one stop, but for a journey. The story they wanted to tell spanned the brand’s full heritage through to where the industry is heading next, and it needed an audience that felt united across every leg of it.
The Objective
Design a 4-day, 3-location roadshow. A program that felt like one continuous story rather than three separate events bolted together, connecting people, products and the brand’s past and future.
How We Created It
We built the programme as a journey: welcome dinners to open each leg, a gala to bring the energy together, workshops that gave the content room to breathe, and live recording with post-event streaming so the story carried on reaching people who weren’t in the room. Products spanning the brand’s heritage through to its future were showcased at each stage, woven into the narrative rather than displayed as a static exhibition.
The Impact
Two hundred and forty guests moved from Athens to the UK to Switzerland and came away talking about one journey, not three separate stops, the kind of cohesion that turns a multi-market guest list into a genuinely connected network. The live recording and streaming pushed the story to audiences who weren’t in the room, extending reach well past the guest list itself, and partner feedback pointed to renewed enthusiasm for the product story heading into the next sales cycle.
The Outcome
A global network that left feeling genuinely connected to both the brand’s history and its future, and a piece of content that kept the story working long after the final dinner.
The Brief
A global automotive client wanted to bring people together across markets, not for one stop, but for a journey. The story they wanted to tell spanned the brand’s full heritage through to where the industry is heading next, and it needed an audience that felt united across every leg of it.
The Objective
Design a 4-day, 3-location roadshow. A program that felt like one continuous story rather than three separate events bolted together, connecting people, products and the brand’s past and future.
How We Created It
We built the programme as a journey: welcome dinners opened each leg, a gala unified the energy, and workshops gave the content room to breathe. Live recording and post-event streaming extended the narrative to remote audiences. Products spanning the brand’s heritage to its future were woven into the narrative rather than displayed as a static exhibition.
The Impact
Two hundred and forty guests traveled from Athens to the UK and Switzerland, leaving as one connected network rather than three separate groups. Live recording and streaming extended reach well beyond the room, while partner feedback showed renewed enthusiasm for the product heading into the next sales cycle.
The Outcome
A global network that left feeling genuinely connected to both the brand’s history and its future, and a piece of content that kept the story working long after the final dinner.
